Buyer identification
Markets, organisations, roles and commercial signals that make an opportunity worth pursuing.
INSIGHTS AND NEWS
Practical thinking and news for a client-acquisition process the company can own.
Explore useful ideas on choosing the right buyers, aligning commercial knowledge, creating relevant engagement and learning from the market, alongside GrowSure updates.
Buyer identificationBuyer alignmentBuyer engagementCompany-owned growthPlatform and processGrowSure news
EXPLORE BY TOPIC
Choose the commercial question closest to your work.
Buyer alignment
Problems, value propositions, proof and shared language that make expertise relevant.
Buyer engagement
Campaigns, content, conversations and follow-up designed around buyer need.
Company-owned growth
Commercial knowledge, operating discipline and learning that the organisation can retain.
Platform and process
Practical ways technology can support, rather than replace, better commercial decisions.
FEATURED ARTICLE · 10 August 2026, 3:32:03 pm AEST
What's happening in Marketing
If you're looking at the last two years (2024–2026) from the perspective of selling products and services, the market has changed quite significantly.
The end of Sales Management - or not!
Read articleWill "AI" replace people prospecting
Successful outreach is all about being at the right place at the right time with a buyer that has a problem that you can solve.
Is "AI" the saviour of outreach?
Ai will make you taller, thinner and younger. You will never need to work again, and customers will walk into your business with bags of cash and tell you to…
Outreach requires a company wide solution
The military relies on process because consistency matters. In a tightening market, businesses need the same discipline from their sales investment.
It is time to Attack !
COVID snuck up on us and it is fair to say that no-one was ready. The finance people, the protectors of all things good, moved quickly to protect the bottom…
Sales targets - The uncharted territory for professional service specialists
Professional service specialists dedicate the majority of their careers to curating and mastering a certain set of tailored skills in order to become…
Can a CFO effect sales outcomes?
Sales Managers hold the ultimate responsibility for sales but it is the CFO who has to skilfully manage the aftermath and the repercussions when sales targets…
My growth is broken but no time to land
Business owners are often guilty of doing what is urgent instead of doing what is important. They see problems like paying for salespeople who simply don’t…
The missed growth opportunity for Professional Service’s Firms
Sales targets – The uncharted territory for professional service specialists
Will the new salesperson be any better?
When sales or growth targets are not met, it becomes the responsibility of executives, sales managers, or financial officers to identify underperforming…
Product to market fit is unforgiving
Among all reasons, there is one singular factor that correlates with companies failing to meet their sales forecasts – product market fit.
An invitation to be challenged about growth
You have said you want value from your very first interaction with a growth company. To bring this belief to life Growsure agrees with you, and have developed…
The evolution towards virtual organisations – are you keeping up?
There is a noticeable evolution towards virtual organizations that incorporate external support with internal services, and where possible, is delivered…
If you don’t own Growth, it will own you
I want to be fitter, but I don’t want to own the need to exercise, I want to be more sociable, but I don’t want to own my actions; I want to grow, but that is…
Is growth the core skill of most Start-ups?
Recently there has been a proliferation of new small businesses – start-ups, corporate innovations and ventures, and in some cases side hustles. The Covid…
GrowSure Launch
Revenue Growth Group was established is 2003 as a vehicle to consult and improve the capability of salespeople and sales teams. The plan was always to bring…
Growth challenges of corporates are now getting deconstructed
The Covid pandemic has contributed to corporate employees seeking greater independence, with city dwellers relocating to rural areas and in search of a new…
LIES, DAMN LIES AND GROWTH TARGETS
For many company’s growth can be just a lovely wish with no real hope of success but for some it is an unforgettable ride which is second to one. The key…
Is your growth strategy sitting in your laptop?
Salesforce.com just acquired Tableau Software for $15.7 Billion, well big deal you might say but what does it tell you about the value of sorting and using…