Buyer identification
Markets, organisations, roles and commercial signals that make an opportunity worth pursuing.
INSIGHTS AND NEWS
Practical thinking and news for a client-acquisition process the company can own.
Explore useful ideas on choosing the right buyers, aligning commercial knowledge, creating relevant engagement and learning from the market, alongside GrowSure updates.
Buyer identificationBuyer alignmentBuyer engagementCompany-owned growthPlatform and processGrowSure news
EXPLORE BY TOPIC
Choose the commercial question closest to your work.
Buyer alignment
Problems, value propositions, proof and shared language that make expertise relevant.
Buyer engagement
Campaigns, content, conversations and follow-up designed around buyer need.
Company-owned growth
Commercial knowledge, operating discipline and learning that the organisation can retain.
Platform and process
Practical ways technology can support, rather than replace, better commercial decisions.
FEATURED ARTICLE · 10 August 2026, 3:32:03 pm AEST
What's happening in Marketing
If you're looking at the last two years (2024–2026) from the perspective of selling products and services, the market has changed quite significantly.
The end of Sales Management - or not!
Read articleWill "AI" replace people prospecting
Successful outreach is all about being at the right place at the right time with a buyer that has a problem that you can solve.
Is "AI" the saviour of outreach?
Ai will make you taller, thinner and younger. You will never need to work again, and customers will walk into your business with bags of cash and tell you to…
Outreach requires a company wide solution
The military relies on process because consistency matters. In a tightening market, businesses need the same discipline from their sales investment.
It is time to Attack !
COVID snuck up on us and it is fair to say that no-one was ready. The finance people, the protectors of all things good, moved quickly to protect the bottom…
Sales targets - The uncharted territory for professional service specialists
Professional service specialists dedicate the majority of their careers to curating and mastering a certain set of tailored skills in order to become…
Can a CFO effect sales outcomes?
Sales Managers hold the ultimate responsibility for sales but it is the CFO who has to skilfully manage the aftermath and the repercussions when sales targets…
My growth is broken but no time to land
Business owners are often guilty of doing what is urgent instead of doing what is important. They see problems like paying for salespeople who simply don’t…
The missed growth opportunity for Professional Service’s Firms
Sales targets – The uncharted territory for professional service specialists