If you don’t own Growth, it will own you

I want to be fitter, but I don’t want to own the need to exercise, I want to be more sociable, but I don’t want to own my actions; I want to grow, but that is owned by Sales & Marketing.

Sadly, many businesses are not leveraging the years of market knowledge in their employees’ heads.  Imagine taking all the insights from your employees past and present of the conversations you have with your prospects and buyers and capturing that in one place. How powerful you would become if you used that knowledge every day to target the right buyers with the right message.

Yet so many companies still allow the Sales & Marketing leaders or even the salespeople on their own to determine how the revenue will be written. WOW

We build Growth Plans that deposits that knowledge in one place. Sometimes the process takes a day and sometimes one to three months. We capture the knowledge from the frontline workers, Sales, Customer Service, Account Management, Customers and even sometimes billing and add that to the input from Senior Management’s to produce a Growth Plan that everyone agrees on or sometimes don’t agree on; either way, challenging and improving the plan improves Growth outcomes.

It is inspiring to see clients face change when they start to understand their market, when they begin to understand their buyers and how to talk to them.

When you understand that Growth is 70% planning and 30% delivery, you start to understand why you need to own Planning at a company or even divisional level and maybe not at a Sales Leader or even Salesperson level.

There are always external and internal factors that will affect your performance; if you are trying to sell horses to a market that wants to buy cars, I can’t help you, but maybe your growth plan to success is already in heads of the people in your business.