AI will make you taller, thinner and younger. You will never need to work again, and customers will walk into your business with bags of cash and tell you to keep the change.
So, does Artificial Intelligence change sales effectiveness when used in the real world of outreach business development?
Let’s explore that question.
Everyday millions of salespeople and business owners attempt to engage with buyers by using outreach and they are looking for anything that will give them an edge. Most have at some stage bought into the promises from CRM’s systems, sales coaching, sale enablement platforms only to find the effect on outcomes is minimal so is AI another promise that won’t be realised.
Well, the answer is that if used wisely there is certainly a place for AI but if not used wisely it can not only reduce outreach outcomes it can burn your prospects and burn your markets.
Businesses say they can spot AI generated material and it tells them that you have not researched them, and you have a lazy sales process which indicates a lazy company. Making something easier does not necessarily mean you are making it better.
If you want to stand out from you competitors, it’s probably not wise to use the same tool and the same sales process.
AI works by leveraging electronic data, but the market experiences most outreach people have is in their heads so it can’t be used by Ai and it’s that knowledge that enables you to be highly targeted with your buyer engagement and get them excited that you know their business and can solve their problems.
Clients tell us they can spot Ai created content a mile away. We encourage clients to use Ai to gather competitor and market intelligence but never to create scripts. Humans like tailored messaging even if it’s not perfect.
This opinion piece was written by a human without AI; however, spell check was used.
Mark Hood