---
title: News and insights | Our take on growth
---

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Insights and practical guides

# Better questions. Stronger growth decisions.

Useful thinking for people who want a more considered, consistent approach to finding and engaging new clients.

[Read the outreach guide](https://grow-sure.com.au/resource-guide?hsLang=en-au)

Ideas from GrowSure

## Current thinking on buyers, outreach and growth.

Perspectives from the people behind the GrowSure approach.

Market perspective · 10 Aug 2026

### What's happening in Marketing

Mark Hood considers cautious buyers, rising competition and the increasing pressure to explain business value.

[Read the article](https://grow-sure.com.au/insights/marketing-august?hsLang=en-au)

Sales leadership · 20 Mar 2026

### The end of Sales Management - or not!

Mark Hood explores how shared planning and consistent execution change the role of a sales leader.

[Read the article](https://grow-sure.com.au/insights/the-end-of-sales-management-or-not?hsLang=en-au)

AI & outreach · 27 Oct 2025

### Will "AI" replace people prospecting

Mark Hood examines where automation can help and why research, relevance and relationships still matter.

[Read the article](https://grow-sure.com.au/insights/prospecting-with-ai?hsLang=en-au)

A useful distinction

## Earn the conversation before you ask for the sale.

A prospect may have a relevant problem long before they are ready to buy. Outreach needs a reason to engage that makes sense in that moment.

Start with what the buyer can learn, clarify or understand by speaking with you. Then make the next step specific and proportionate.

[Explore the process](https://grow-sure.com.au/how-it-works?hsLang=en-au)

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Move forward with clarity

## Make the next step a considered one.

Start with a conversation about your buyers, your team and what needs to change.

[Let’s talk growth](https://grow-sure.com.au/contact-us?hsLang=en-au)

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Better commercial conversations through a client-acquisition process the company owns.

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