--- title: News and insights | Mark Hood (2) description: Get access to the latest growth-related news and customer insights (2) --- [Skip to content](https://grow-sure.com.au/insights/author/mark-hood/page/2#main-content) [![Growsure\_logo\_new\_transp](https://grow-sure.com.au/hs-fs/hubfs/Growsure_logo_new_transp.png?width=3896&height=1411&name=Growsure_logo_new_transp.png)](https://grow-sure.com.au/) Menu☰ - [How GrowSure works](https://grow-sure.com.au/how-we-work) - [Product](https://grow-sure.com.au/grow-sure-platform) - [Solutions](https://grow-sure.com.au/growth-solutions) - [Sales teams](https://grow-sure.com.au/solutions/sales-teams) - [Accounting firms](https://grow-sure.com.au/solutions/accountants) - [Law firms](https://grow-sure.com.au/solutions/law-firms) - [SME Businesses](https://grow-sure.com.au/solutions/smes) - [Insights and news](https://grow-sure.com.au/insights) - About - [Our plans](https://grow-sure.com.au/about/our-plans) - [About GrowSure](https://grow-sure.com.au/about) - [Contact us](https://grow-sure.com.au/contact) [Sign in](https://www.grow-sure.com/login/) INSIGHTS AND NEWS # Practical thinking and news for a client-acquisition process the company can own. Explore useful ideas on choosing the right buyers, aligning commercial knowledge, creating relevant engagement and learning from the market, alongside GrowSure updates. Buyer identificationBuyer alignmentBuyer engagementCompany-owned growthPlatform and processGrowSure news EXPLORE BY TOPIC ## Choose the commercial question closest to your work. ### Buyer identification Markets, organisations, roles and commercial signals that make an opportunity worth pursuing. ### Buyer alignment Problems, value propositions, proof and shared language that make expertise relevant. ### Buyer engagement Campaigns, content, conversations and follow-up designed around buyer need. ### Company-owned growth Commercial knowledge, operating discipline and learning that the organisation can retain. ### Platform and process Practical ways technology can support, rather than replace, better commercial decisions. [![](https://grow-sure.com.au/hubfs/pexels-rostislav-uzunov-5269529.jpg)](https://grow-sure.com.au/insights/the-missed-growth-opportunity-for-professional-services-firms) FEATURED ARTICLE · 19 September 2023, 8:05:59 am AEST ## [The missed growth opportunity for Professional Service’s Firms](https://grow-sure.com.au/insights/the-missed-growth-opportunity-for-professional-services-firms) **Sales targets – The uncharted territory for professional service specialists** [Read the featured article →](https://grow-sure.com.au/insights/the-missed-growth-opportunity-for-professional-services-firms) 17 December 2022, 1:57:00 pm AEDT ## [Will the new salesperson be any better?](https://grow-sure.com.au/insights/growth-is-closer-than-you-think) When sales or growth targets are not met, it becomes the responsibility of executives, sales managers, or financial officers to identify underperforming… [Read article →](https://grow-sure.com.au/insights/growth-is-closer-than-you-think) 31 July 2022, 7:52:00 pm AEST ## [Product to market fit is unforgiving](https://grow-sure.com.au/insights/product-to-market-fit-is-unforgiving) Among all reasons, there is one singular factor that correlates with companies failing to meet their sales forecasts – product market fit.  [Read article →](https://grow-sure.com.au/insights/product-to-market-fit-is-unforgiving) 11 March 2022, 1:45:00 pm AEDT ## [An invitation to be challenged about growth](https://grow-sure.com.au/insights/your-invitation-to-be-first-to-get-hybrid-growth-avoid-the-wait-list) You have said you want value from your very first interaction with a growth company. To bring this belief to life Growsure agrees with you, and have developed… [Read article →](https://grow-sure.com.au/insights/your-invitation-to-be-first-to-get-hybrid-growth-avoid-the-wait-list) 21 February 2022, 4:17:00 pm AEDT ## [The evolution towards virtual organisations – are you keeping up?](https://grow-sure.com.au/insights/the-evolution-towards-virtual-organisations-are-you-keeping-up) There is a noticeable evolution towards virtual organizations that incorporate external support with internal services, and where possible, is delivered… [Read article →](https://grow-sure.com.au/insights/the-evolution-towards-virtual-organisations-are-you-keeping-up) 23 October 2021, 7:33:00 am AEDT ## [If you don’t own Growth, it will own you](https://grow-sure.com.au/insights/if-you-dont-own-growth-it-will-own-you) I want to be fitter, but I don’t want to own the need to exercise, I want to be more sociable, but I don’t want to own my actions; I want to grow, but that is… [Read article →](https://grow-sure.com.au/insights/if-you-dont-own-growth-it-will-own-you) 7 October 2021, 10:58:00 am AEDT ## [Is growth the core skill of most Start-ups?](https://grow-sure.com.au/insights/as-start-up-grow-pain-points-grow-or-do-they-have-to) Recently there has been a proliferation of new small businesses – start-ups, corporate innovations and ventures, and in some cases side hustles. The Covid… [Read article →](https://grow-sure.com.au/insights/as-start-up-grow-pain-points-grow-or-do-they-have-to) 25 September 2021, 6:30:00 am AEST ## [GrowSure Launch](https://grow-sure.com.au/insights/growsure-launch) Revenue Growth Group was established is 2003 as a vehicle to consult and improve the capability of salespeople and sales teams. The plan was always to bring… [Read article →](https://grow-sure.com.au/insights/growsure-launch) 1 August 2021, 2:57:00 pm AEST ## [Growth challenges of corporates are now getting deconstructed](https://grow-sure.com.au/insights/growth-challenges-of-corporates-are-now-getting-deconstructed) The Covid pandemic has contributed to corporate employees seeking greater independence, with city dwellers relocating to rural areas and in search of a new… [Read article →](https://grow-sure.com.au/insights/growth-challenges-of-corporates-are-now-getting-deconstructed) 28 July 2019, 2:15:00 pm AEST ## [LIES, DAMN LIES AND GROWTH TARGETS](https://grow-sure.com.au/insights/lies-damn-lies-and-growth-targets) For many company’s growth can be just a lovely wish with no real hope of success but for some it is an unforgettable ride which is second to one. The key… [Read article →](https://grow-sure.com.au/insights/lies-damn-lies-and-growth-targets) [← Previous](https://grow-sure.com.au/insights/author/mark-hood/page/1) Page 2 [Next →](https://grow-sure.com.au/insights/author/mark-hood/page/3) [![Growsure\_logo\_new\_transp-1](https://grow-sure.com.au/hs-fs/hubfs/Growsure_logo_new_transp-1.png?width=3896&height=1021&name=Growsure_logo_new_transp-1.png)](https://grow-sure.com.au/) Better commercial conversations through a client-acquisition process the company owns. Explore - [How GrowSure works](https://grow-sure.com.au/how-we-work) - [The platform](https://grow-sure.com.au/grow-sure-platform) - [Our plans](https://grow-sure.com.au/grow-sure-platform) - [About us](https://grow-sure.com.au/about) - [News and insights](https://grow-sure.com.au/insights) Take the next step ## Ready to make client acquisition a process your company owns? 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